This is about as soft as it gets in terms of analytics, but since it is true, it serves as a powerful signal to clients considering our services, demonstrating that we aren’t just talking about AB testing. Visitors are then taken to a page that contains a testimonial and highlights the company’s most recognizable customers.Customer stories and testimonials have been shown to improve sales online. See how The best customer stories and testimonials will offer the customer name, company, title and a picture.We employ this in our own marketing here at Conversion Sciences.
One of the best ways to sell is to demonstrate “irrefutable” evidence that your solution is the best possible option for the prospective customer.
Legendary advertising creative director William Bernbach once said, In the digital age, “truth” looks like facts, statistics, case studies, etc.
Have you ever wondered why nobody is responding to your offers? Everyone has problems, and your product or service is designed to help people solve one or more of those problems.
Why do people read your landing pages and then leave? A lot of businesses simply dive into explaining their solutions.
Today, we’re giving you a handful of tools that marketers and advertisers have been using for decades to captivate audiences and compel a response.
You aren’t managing to trigger that little thing in your visitors’ brains that snaps them to attention, gets the heart rate pumping, and compels them to keep reading.One of the most powerful persuasion techniques, however, is to start by resonating with your readers around the emotional problems they are facing.When people see someone describing something “painful” they are experiencing, it pulls them in and prepares them to buy into the solution. People want to feel like you empathize with their problems and that it drives the mission of your business.What matters is that you say everything that needs to be said.More specifically, what matters is that you cover all the key objections.They also address the frustration people feel when they are constantly assaulted by new people trying to sell them something.If you are reading this copy and you too have experienced this frustration, than you are far more likely to be intrigued and even compelled by the solution that the Entrepreneur Alliance then proposes to you.When appropriate, add the city and state of the speaker as well. Favor testimonials that avoid judgments, like, “We loved working with this company! The more specific your numbers are, the more believable they are.These stories answer the question, “What did people like me experience? Basically, it means writing like you would talk in real life. It can make your writing a lot less boring for prospects to read. He wanted to sound like a normal person in his tone; not a company trying to sell something.You could make your copy all about that problem and then introduce your tool in the end. In this example from Entrepreneur Alliance, the product is a monthly subscription to a group where real entrepreneurs help each other out.As you can see in the copy above, which appears just below the fold, the company quickly addresses some of the common pain points many new entrepreneurs experience when trying to get started.