Bright colours work on our moods and bring good vibrations.
For example, red is typically associated with a sense of urgency, it represents danger and forces us to become more alert, more active.
If your content is an endless stream of ALL CAPS, exclamation points, bossy but earnest pronouncements, and addressing your audience as My Friends, please remember that there is one Gary Vee. (By the way, if you’re not sure what some of these mean … I present just one particularly appealing example: “After his seventh shot of Jack Daniels, Billy reflected that only a certain kind of man, a Roman Catholic priest, born under the sign of Gemini, whose loved one had been run down by a bus full of inebriated Lazio supporters on a glorious Sunday morning in early April outside a provincial church whose bells were ringing Bach’s Tocatta and Fugue in B minor, would be able to truly understand the abyss of despair in which he was drowning.” – Neil T.
LMGTFY.) So much content looks like it’s actively trying to win a World’s Dullest Website competition. Use texture, storytelling, slang, analogy, metaphor, nuance, and connotation to sculpt a three-dimensional understanding of your topic. Godden, Nouméa, New Caledonia Trying to make your writing vivid by pouring on a thick layer of verbal goop will only make it indigestible. Most of us are a little fed up with the glossy, the over-curated, and the Instagram-perfect.
On the other hand, it might also be one of the colors of your grandma’s kitchen, making you feel all warm and safe instead.
White innocence cleanliness a sense of space health tranquility harmony calmness wisdom loyalty authority power mourning love energy life happiness warmth optimism romance gentleness calming Colors play a vital role in our lives and how we respond to our surroundings.