Wine Bar Business Plan

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One of the most common places to start a wine bar is near wineries.

Some of the most successful wine bars are those associated with a winery such as in Wine Country. Wine-bars also tend to do well near arts districts where they can cater to the same kind of sophisticated clientele.

When you are starting to think about how to at start a wine bar, it is important that you spend a fair amount of time in the planning stages.

Learning how to start a wine bar can be more difficult than learning how to start other kinds of bars because wine bars are a much more specific animal than other kinds of drinking establishments.

First of all, you tend to have servers rather than bartenders, since in most wine bars there is not much in the way of mixed drinks.

Don’t be fooled however, the servers must be every bit as knowledgeable as a bartender.(Be sure to include this consideration in your wine bar business plan.) Of course, it need not be just about the wines. In wine bars it is usually more along the lines of jazz than rock, but if you are looking to break the mold you can try something different. At a winery or vineyard, the sale of a bottle of wine is determined by much more than the legs on the glass or the tannins on your tongue.For many, drinking wine is about the 360-degree experience.This restaurant customer experience might include providing a picturesque view, making them feel like they are on vacation, and of course any free pours that are handed out.Owning a wine bar is a little bit like running a college department—you have to find people who are not only pleasant but that can really help your clientele to learn and appreciate wines.They have to present themselves well, be intelligent enough to interact with your clients while also knowing their wines, and they must also be salespeople selling new wines.Unlike when you are considering How to Start a Pub, a wine bar is simply not as amenable in terms of location.You can’t just drop down a wine bar in any neighborhood and make it work by tweaking the décor.It requires the owner to have a deep love and knowledge of wine culture.The kind of person who is perfectly suited to owning a wine bar is the person who knows what new wines are hot, which wines are unusual and how to present wines so that the patrons feel as if they are part of an experience.


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