This has mainly been due to the advent of a ‘borderless’ world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception.
Our promotional strategy will involve integrating advertising, events, personal selling, public relations, direct marketing and the Internet, details of which are provided in the marketing section of this plan.
Hence we need to engage the right people in the right place at the right time if we are to ensure optimum growth.
Some cities / provinces / countries do, however, have rules around guiding tourists and actually require the completion of a course.
It’s best to have all of this information you get too far down the line, as you don’t want to get knee deep before realising you’re not properly licensed… Next, ask yourself the following question and answer out loud. for them or for you, and in our world, that’s reason enough to stop right now and go no further.
You will want to choose a tourism sector that is not overly congested, and one that you can contribute something unique to.
Your business plan is the blueprint for your tourism business, and should include the following sections: and operating capital you will need to run your business in tourism.
We happen to think we’re the experts in the field, because turning passionate city lovers into profitable tour businesses is what we do every day!
First, and most important questions we’re going to ask you: If you answered yes to all of the above, then there’s a solid chance that the idea to start your own tour business is a good one. Like any life decision, there are a few things you need to consider beforehand to make sure it’s actually the right decision for you.
Hence our intention is to make the right information available to the right target customers.
This will be done through implementing a market penetration strategy that will ensure that we are well known and respected in the tourism industry.