Thesis On Integrated Marketing Communication

Customer views and other markets which are a target are relevant to the customers Kotler (2006).

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The goal of Integrated Marketing Communication is to build brands which are preferred by customers and well known to increase chances of purchase which increase brand equity.

Integrated Marketing Communication has benefits which provides brand differentiation and improves accountability in a firm which makes customers gain trust with the organisation.

Values created by consumers can pay high prices for products based on social issues.

This value is usually inferred from customer satisfaction.

This leads to greater integrated strategies which influence marketing outcomes.

Problem Solving Linear Functions - Thesis On Integrated Marketing Communication

Customer value has the ability to respond to need and solve customer problems rather than transfer benefits to customers.

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For perfect market outcomes there is need for brand identity, which involves brand vision, culture, positioning, personality, relationship and presentation.

Brand vision is an idea made to check how a brand will work in a certain environment and how it will make changes in the future of firms and for the consumers.


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