The Business Plan Workbook

The Business Plan Workbook-69
His books have been published by the BBC, The Economist, The Sunday Times, Kogan Page, he has authored or co-authored ten books in the Dummies series and been translated into a score of languages including Chinese, Arabic, Russian, Georgian, Romanian, Polish and Bahasa Indonesia.Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years.Paul Barrow is a Visiting Fellow at Cranfield, and also a consultant advising SMEs on growth strategies.

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Based on methodology developed at Cran field School of Management THE BUSINESS PLAN WORKBOOK The Definitive Guide to Researching, Writing up and Presenting a Winning Plan 6th edition COLIN BARROW, PAUL BARROW AND ROBERT BROWN THE BUSINESS PLAN WORKBOOK THIS PAGE INTENTIONALLY LEFT BLANK THE BUSINESS PLAN WORKBOOK The Definitive Guide to Researching, Writing up and Presenting a Winning Plan 6th edition COLIN BARROW, PAUL BARROW AND ROBERT BROWN KOGAN PAGE London and Philadelphia Publisher's note Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publishers and authors cannot accept responsibility for any errors or omissions, however caused. This workbook brings together for the first time the processes and pro- cedures required by the relative novice to write a business plan.

No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or any of the authors. Also in- cluded throughout are examples from the business plans of entrepreneurs and others who for the most part have gone on to start up successful enterprises.

One of the most important steps in launching or expanding a venture is the creation of a business plan.

The absence of a written business plan can lead to failure for new businesses, and inhibit growth and development.

First published in Great Britain by Kogan Page Limited 1988 Second edition 1992 Reprinted with revisions 1994, 1995 (twice) Third edition 1998 Fourth edition 2001 Fifth edition 2005 Sixth edition 2008 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. viii Preface In addition, we have included criticisms, warnings, and the experiences of backers, investors and of recently successful entrepreneurs when they have a direct bearing on writing and presenting a business plan.

Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses: 120 Pentonville Road 525 South 4th Street, #241 London Nl 9JN Philadelphia PA 19147 United Kingdom USA Colin Barrow, Paul Barrow and Robert Brown, 1988, 1992, 1998, 2001, 2005, 2008 The right of Colin Barrow, Paul Barrow and Robert Brown to be identified as the author of this work has been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. We don't pretend to have made writing up business plans an easy task - but we do think we have made it an understandable one that is within the grasp of everyone with the determination to succeed.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.

Chances are you've probably heard those words before. ."Plan Your Work and Work Your Plan." Sounds like a pretty good proposition. Without a well charted course, odds are that your business has already arrived at a destination.

Colin Barrow has lectured in business schools in the UK, America, Australia, the Far East and throughout Europe and is currently a visiting fellow at Cranfield University.

He is also the author of The 30 Day MBA series, Financial Management for the Small Business and Starting a Business from Home (published by Kogan Page).

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