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And you want to get to there, a point in the future (usually three to five years out), at which time your business will have a different set of resources and abilities as well as greater profitability and increased assets.Your plan shows how you will get from here to there.However, keep these alterations limited from one plan to another.
But, if you want to attract investors, your plan will have a different purpose and you’ll have to write a plan that targets them so it will have to be as clear and concise as possible.
When you define your plan, make sure you have defined these goals personally as well.
If you know these interests up-front, you can be sure to take them into account when preparing a plan for that particular audience.”For example, bankers will be more interested in balance sheets and cash-flow statements, while venture capitalists will be looking at the basic business concept and your management team.
The manager on your team, however, will be using the plan to “remind themselves of objectives.”Because of this, make sure that your plan can be modified depending on the audience reading your plan.
Related: Conducting a Market Analysis for Your Business Plan Investors want to make sure that your business is going to make them money.
Because of this expectation, investors want to know everything about your business.
This typically includes achieving marketing objectives such as:“Each marketing objective should have several goals (subsets of objectives) and tactics for achieving those goals,” states Entrepreneur.“In the objectives section of your marketing plan, you focus on the ‘what’ and the ‘why’ of the marketing tasks for the year ahead.
In the implementation section, you focus on the practical, sweat-and-calluses areas of who, where, when and how.
When I started my payments company, I set out to conquer the world. By explaining why you care about your business you create an emotional connection with others so that they’ll support your organization going forward.
I wanted to change the way payments were made and make it easier for anyone, anywhere in the world to pay anyone with few to no fees.