Shopping Center Business Plan

Shopping Center Business Plan-48
To the normal present and future traffic loads of the roads serving the center must be added the traffic generated by the center, and the totals must be compared with the capacity of the roads.If the roads do not have the extra capacity to handle the future traffic loads, new road construction should be in the offing, or the center should be located elsewhere.

To the normal present and future traffic loads of the roads serving the center must be added the traffic generated by the center, and the totals must be compared with the capacity of the roads.If the roads do not have the extra capacity to handle the future traffic loads, new road construction should be in the offing, or the center should be located elsewhere.

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PAS published its first Information Report in 1949.

To celebrate this history, each month we're presenting a new report from the archives.

As final plans for the shopping center begin to emerge, showing the size and layout of the stores, parking area, and service areas, the planner becomes vitally concerned.

In fact, we believe there is enough information available on the principles and practices of shopping center development for the planner to be concerned about possible zone locations for shopping centers even before a shopping center is proposed for his area.

Shopping center developers recommend traffic counts of the major streets serving the center, not so much as an indication of the business potentiality, but as a check on the congestion already existing and an aid in predicting the traffic situation after the center is opened.

As a matter of self-preservation, developers and architects recommend further studies, including the future road-construction programs in the area, and future housing developments and population movements in the area, so that other effects on business and traffic may be determined.The present report shows how the analysis previously described relates to the gross acreage, parking and site design requirements of a shopping center.Finally the report describes some of the zoning provisions already enacted for shopping centers and comments on some of the problems for city planners raised by shopping centers.The two types of shopping centers will differ considerably in their area requirements, the number and types of stores, and the annual gross business.They differ also in the trade area served, and the types of shopping needs fulfilled. 44 and 47 have covered market area analysis for shopping centers and criteria and standards for shopping center stores.In such dense traffic, as might be said to characterize the rush hour traffic of some Los Angeles freeways or the Chicago Outer Drive, tie-ups and delays are also more frequent, and more costly in terms of highway efficiency.The roads having highest volumes are those on which the cars are spaced further apart and travel at higher speeds with relative safety.We hope you enjoy this fascinating snapshot of a planning issue of yesteryear.Download original report (pdf) Suburban shopping centers have come into existence, grown in size, and increased in number not because they offer new products or better stores than are to be found in central business districts, but because they are convenient.This report tries, therefore, to cover the stages of the shopper's progress that concern the planner and indicate the difficulties encountered along the way.Stage One: The Trip to the Shopping Center Thirty minutes driving time is currently the accepted limit of the market area of a major regional shopping center, which might serve up to 500,000 people.

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