As the owner-manager you must answer them as you draw up your business plan.Such practice over a period of time can help increase an owner-manager's ability to make adjustments.The material in this publication may not be reproduced or transmitted in any form or by any means - electronic, mechanical, photocopying or other - without prior written permission of the U. This publication is designed to help an owner-manager develop a business plan. Reading or hearing the details of your plan will furnish a lender with real insight into your situation.
The blocks are divided into three sections: (1) determining sales potential, (2) attracting customers and (3) selling to customers.
Determining Sales Potential In the service business, your sales potential will depend on the area you serve.
Fifth, a sound plan tells you what to do and how to do it to achieve the goals you have set for your business. Many enterprising Americans are drawn into starting their own business by the possibilities of making money and being their own boss.
But the long hours, hard work and responsibilities of being the boss quickly dispel any preconceived glamour.
If you leave out or ignore enough items, your business is headed for disaster.
Bear in mind that anything you leave out of the picture will create an additional drain on your money when it crops up later.Successful marketing starts with the owner-manager. You have to know your service and the needs of your customers.The narrative and work blocks that follow are designed to help you work out a marketing plan for your firm.As his suburb grew, appliance stores emerged and cut heavily into his sales.However, there was an increased call for quality repair work. Riley reconsidered his situation, he decided that he was in the repair business. A Note on Using This Publication It takes time, energy and patience to draw up a satisfactory business plan. This publication is a combination of text and work spaces to record the information you gather in developing your business plan. More will be said about this near the end of this publication. You may be thinking, Why should I spend my time drawing up a business plan? If you've never drawn up a plan before, you are right in wanting to hear about the possible benefits before you do your work. A plan with goals and action steps allows you to guide your business through turbulent economic seas and into harbors of your choice. Keep in mind, too, that your final goal is to put your plan into action. The first, and most important, benefit is that a plan gives you a path to follow.To profit in business, you need to consider the following questions, among others: What business am I in? Third, a plan can be a communications tool when you need to orient sales personnel, suppliers and others to your operations and goals. It can give you practice in thinking about competitive conditions, promotional opportunities and situations that seem advantageous to your business. The alternative is drifting into any old port in a storm.