Seo Research Papers

According to the influential network relation map (INRM), external website optimization is the top priority dimension that needs to be improved when implementing SEO.Among the six criteria for evaluation, meta tags is the most significant criterion influencing search engine ranking, followed by keywords and website design.

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However, it is extremely competitive to make a website appear on the foremost page (Dye ).

We recognize the criteria of SEO for building a decision model of search engine ranking by reviewing literatures.

According to the survey of experts, this paper uses DEMATEL technique to assess the interdependent and feedback problems among criteria to form the influential network relation map (INRM).

Search engine optimization (SEO) has been considered one of the most important techniques in internet marketing.

This study establishes a decision model of search engine ranking for administrators to improve the performances of websites that satisfy users’ needs.


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