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Individuals who experience this distortion of body image may begin dieting and exercising in excess.
Perhaps this is because market researchers see the domain of eating disorders as belonging more to the abnormal psychologists.
Related to this, the psychological work in the area tends to ignore the marketing work in the.
First, to synthesize the evidence (from both the psychological and marketing literature) which shows whether or not there is a relationship between the portrayal of thin models in advertising and the presence of eating disorders amongst young women.
Second, to suggest alternative ways in which advertisers might meet their objectives.
Starvation, binge eating, and purging become intensely emotional experiences.
It is difficult to give an accurate measure of the number of people suffering from eating disorders.Sadly, in recent times there has been an increase in the number of women suffering from eating disorders in the western world.Little research has been done concerning the relationship between advertising and eating disorders.ABSTRACT - This papers contribution comes in the form of integrating the psychological and marketing literature relating to eating disorders (such as anorexia nervosa and bulimia).The paper argues that there is tentative evidence pointing to a connection between the use of thin models in advertising and the incidence of eating disorders amongst young women.Typically two or more of these elements are linked.For example, if a model is slim, she is also portrayed as being beautiful and sexually desirable.Myers and Biocca (1992) quoted a Nielsen survey suggesting that 45% of all US households have someone dieting. However, there is a marked difference between healthy and unhealthy dieting.Weight loss, in an attempt to achieve the ideal body image, is more than inches and pounds to the woman with an eating disorderit becomes a way of life.The onset of anorexia and bulimia, typically during adolescence or early childhood, results in prevalence rates in this age group being significantly higher than in the general population (Killian, 1994).The prevalence of bulimia is more difficult to determine because bulimics, unlike anoretics, typically do not exhibit weight loss and, like anorectics, are resistant to discuss their problem.