Sample Marketing Research Proposal

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The introduction must include the information needed to carry out the research in a smooth and effective manner.

For instance, if the purpose of research is to study the impact of television viewing habits on young generation, then the first information required is the kind of television programs and channels, which are influencing the youngsters in a positive or negative way.

The main aim of this proposal is to provide the research committee an overview of your idea and obtain their approval.

An abstract is the first part of the marketing research proposal.

If more research analysis tools are being employed by the researcher, then a comparison of tools and their cost must be presented to the research committee.

This section also emphasizes on validity and reliability.

“A marketing research proposal details the who, the what, the where, the when and the how of research and the information and costs associated with it”.

Before carrying out marketing research on college/university level, the researcher is supposed to write a marketing research proposal.

(This is a very simple research proposal but effective for keeping the examples simplified and easy to understand).

is completed and the results are reported, you and your management team must make decisions.


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