2) The topic of the study: Many people can be reluctant to complete a survey that they do not understand or are suspicious of.
It’s therefore best to be up front and transparent with your research goals and purpose.
TIP: If your survey requires external information on a topic or familiarization with a document, it is best to identify this and provide a link on the bottom of the introductory page.
That way they can follow the link before they begin the survey.
In this article, we will cut through all the colourful designs and interesting styles found in surveys and discuss what makes a proper introduction so crucial, as well as the key sources of content that should be included in all questionnaire intros!
It is argued by many research professionals that creating the correct introduction is the most important part of developing a survey.Not only should this statement reflect your gratitude to the respondent, it should also highlight the importance of their input.This will make the respondent feel valuable to the study.The reason for this strong sentiment is that the majority of potential respondents will decide whether or not to drop out of the questionnaire based solely on the first page.So, in essence, the intro of the survey acts as the hook to keep respondents.The best advice is to try to predict if there are any concerns a respondent may have, and address them immediately in the survey.The screen shot below depicts a bare bones introduction.So when you create your introduction, look at your survey from the perspective of the respondent.Remember, each respondent has to decide whether they are going to provide you with their personal information.This article has over 390,830 views, and 91% of readers who voted found it helpful.It also received 39 testimonials from readers, earning it our reader-approved status. To develop a questionnaire that will collect the data you want takes effort and time.