Many mission statements follow a familiar format, like: “To be the best, full-service Real Estate company in the Triangle and to enhance our quality of life through active community involvement.”.
In a microstudy of 200 mission statements, it was found that mission statements most often talk about the company’s dedication to customers (85%), shareholders (37%), employees (21%), and society (3%).
Before setting out your facts and figures, it’s important to put a spotlight on your target market and how you’ll serve this niche.
This helps you decide what’s realistic and feasible to achieve in your business plan.
Few agents are able to fully develop their business in only a year, while planning five years into the future can be very speculative.
For most new agents, three years is a reasonable time frame for achieving a degree of financial success and establishing a viable career in the industry.
How you create your real estate agent business plan varies based on your needs, but there are core issues every real estate business plan should address.
We’ve broken these into four areas: For each area, we will outline specific tasks you should perform, and provide tools to help you along the way.
The business plan will answer critical strategic and operational questions: Who is your ideal client? What are the biggest threats and opportunities in your market?
The plan should be flexible enough to allow your business to pivot with internal and external forces.