This occurs 'when an individual accepts influence because the content of the induced behavior - the ideas and actions of which it is composed - is intrinsically rewarding.
He adopts the induced behavior because it is congruent [consistent] with his value system' (Kelman, 1958, p. Internalisation always involves public and private conformity.
A person publicly changes their behavior to fit in with the group, while also agreeing with them privately. This is most likely to occur when the majority have greater knowledge, and members of the minority have little knowledge to challenge the majority position.
This is the deepest level of conformity were the beliefs of the group become part of the individual’s own belief system. Individuals conform to the expectations of a social role, e.g. It is similar to compliance as there does not have to be a change in private opinion. This is when a person conforms to impress or gain favor/acceptance from other people.
Group pressure may take different forms, for example bullying, persuasion, teasing, criticism, etc.
Conformity is also known as majority influence (or group pressure).This tendency to conform occurs in small groups and/or society as a whole, and may result from subtle unconscious influences (predisposed state of mind), or direct and overt social pressure.Conformity can occur in the presence of others, or when an individual is alone.Norms are implicit, specific rules, shared by a group of individuals, that guide their interactions with others.People often choose to conform to society rather than to pursue personal desires because it is often easier to follow the path others have made already, rather than creating a new one.The results show that when in an ambiguous situation (such as the autokinetic effect), a person will look to others (who know more / better) for guidance (i.e. They want to do the right thing, but may lack the appropriate information. People from Western cultures (such as America and the UK) are more likely to be individualistic and don't want to be seen as being the same as everyone else.This means that they value being independent and self sufficient (the individual is more important that the group), and as such are more likely to participate in non conformity.This occurs 'when an individual accepts influence because he hopes to achieve a favourable reaction from another person or group.He adopts the induced behavior because...expects to gain specific rewards or approval and avoid specific punishment or disapproval by conformity' (Kelman, 1958, p. In other words, conforming to the majority (publicly), in spite of not really agreeing with them (privately). Compliance stops when there are no group pressures to conform, and is therefore a temporary behavior change.Almost all changed their individual guesses to be closer to the group estimate.However, perhaps the most famous conformity experiment was by Solomon Asch (1951) and his line judgment experiment.