Rise in mobile phone usage has fostered the global industry growth in recent years.
Another factor which has seemed to be useful in retail e-commerce market growth is the review system.
Customers can see product specifications and compare them with their alternatives.
The increase in computer speeds helps in navigation through various catalogs with ease.
Indian market offers great opportunities for overall market growth.
In spite of large Indian population, very few people buy products through this sale channel.After sales service is a challenge for this sales channel type.Physical stores are capable of providing spare parts and conduct repairs in case of product malfunctioning.This sales channel type is effective in reducing operational costs.It also helps in avoiding inventory to avoid stock out as in the case of a retail store.Retail e-commerce allows consumers to buy goods from the seller over the internet.Customers can find their interested products by visiting the website. Payment and delivery information are collected using a check out process.The other main reasons expected to drive the online purchase is discounts, offers and cash-on-delivery facility provided by the online retailers.Online retail has made viewers more aware of the product.Cellular devices consumption has taken an exponential rise on account of exclusive sales through these channels.Asian manufacturers including Lenovo, Motorola, Xiaomi, and One Plus have been selling their products exclusively over the internet.