N Case Study On Market Research

The consumers will also complete a questionnaire which provides Greggs with further useful information on their preferences and the likely success of the product.

The taste tests must be carried out as accurately as possible so rules must be set out e.g.

Primary market research showed that First Direct’s reputation for customer service had suffered so they commissioned more market research to look into their products and how to improve their customer service.

Having found out customer’s perception of its current range of products, it test marketed new products on a limited range of customers.

This allows them to tailor their marketing mix to these particular groups.

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This study comprised a two-phase approach to identify interest and expected uptake of a new treatment in development for Chronic Obstructive Pulmonary Disease (COPD).

The research was conducted across several key markets around the globe.

Greggs include taste testing as part of their market research activity.

They start by conducting small scale test on 30 consumers.


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