Positioning: The act of selecting and defining the position (with reference to the competitive pool of applicants) that best promotes the applicant and his or her distinctiveness.Profiling: The act of understanding and defining an applicant’s personal and professional profile attributes.An essential must-read for all those considering applying for a MBA. He has been the resident expert on MBA admissions essay with The World MBA Tour.
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I hope to show you how to apply successfully to a top MBA program.
This book is about making a good application that will get you only so far into an exceptional one that will get you where you want to go.
MBA Admissions Strategy guides candidates through the four most important aspects of a successful, competitive business school application: Competitive Strategy Profile Development Essay Management and Writing Technique This lively and accessible new book takes you step-by-step through the process of producing a successful MBA application, with primary emphasis on the essays.
The book outlines a system for candidates to identify the competitive value of their past and construct an application profile and compelling message from this.
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If you own the copyright to this book and it is wrongfully on our website, we offer a simple DMCA procedure to remove your content from our site. Report copyright / DMCA form MBA ADMISSIONS STRATEGY FROM PROFILE BUILDING TO ESSAY WRITING 'I would definitely buy this book if I were applying again.' Rodney Bryant, Macquarie Bank, Australia, formerly of Morgan Stanley, New York Learn all about MBA admissions techniques and skills from an expert!This explains why places are often refused to brilliant academicians and those with 740 Gmats and offered to candidates with diverse INTRODUCTION xi experience, personality, talent and drive.Admissions committees prefer dynamic, effective people with a track record of real-world success, particularly if they have interesting, worthwhile plans for the future.MBA ADMISSIONS STRATEGY • • • • MBA ADMISSIONS STRATEGY FROM PROFILE BUILDING TO ESSAY WRITING A . G O R D O N • Turn a good application into a great application • Understand how admissions committees work, and what they want from you • Learn what to say, which essay to say it in, and how to say it well Expert advice about how to get into the best MBA and EMBA programmes in Europe and the US MBA Admissions Strategy MBA Admissions Strategy From proﬁle building to essay writing A. Gordon Open University Press Mc Graw-Hill Education Mc Graw-Hill House Shoppenhangers Road Maidenhead Berkshire England SL6 2QL email: [email protected] world wide web: and Two Penn Plaza, New York, NY 10121-2289, USA First published 2005 Copyright © A. Details of such licences (for reprographic reproduction) may be obtained from the Copyright Licensing Agency Ltd of 90 Tottenham Court Road, London W1T 4LP.A catalogue record of this book is available from the British Library ISBN-13: 978 0 5 ISBN-10: 0 3 Library of Congress Cataloging-in-Publication Data CIP data applied for Typeset by Refine Catch Limited, Bungay, Suffolk Printed in the UK by the Bath Press Contents Glossary Introduction SECTION ONE Strategy for the admissions process 1 2 3 4 Marketing to Adcom Attributes that count Strategy fundamentals What goes on after you hand in your application SECTION TWO Proﬁle-building tools and techniques 5 6 7 8 The profiling project Personal profile analysis Professional profile analysis Positioning, messaging and mapping SECTION THREE Essay management vii x 1 3 9 22 38 47 49 56 64 71 81 9 The MBA essay question archetypes 10 Mapping approaches 83 125 SECTION FOUR Writing tools and methods 131 11 12 13 14 133 148 156 166 Principles of better writing Idea discipline: outline and structure Writing a first draft Improving expression: word and sentence strategies vi CONTENTS Conclusion 177 Endnotes 180 Appendix: essay revision checklist 181 Index 185 Glossary Adcom (admissions committee): The committee that decides, on behalf of the MBA program, whether to accept, reject or waitlist a candidate.Electives: Optional courses in an MBA that allow a candidate to focus their degree. Inverted pyramid: Journalistic technique of starting with the most important facts at the top of the article. Message mapping: The act of transferring an applicant’s message onto the essay questions set. Mission (career) goals: Goals that state what the candidate wants to achieve in his or her life.This is to be compared with functional goals, which state what functional job the candidate wants to do.But anyone can do it Part of business school culture, one quickly learns, is that the MBA is not an academic degree.Smart people are preferred, of course, but you will repeatedly hear how the most intelligent don’t always make the best managers and business leaders.This is to say, the tools and techniques of admissions matter enormously.This book provides a manual of these tools: it is your handbook for the admissions exam.