Mass Media Research Paper

Junco explained that when students use social media in certain ways, then it has negative effects on their performance.

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Gupta also observed that teachers perceived that social media does not add any value to students’ academic performance.

The above studies show that research on the role of social media and social networking sites in academic performance of students is still unclear about the results.

He observes that some specific uses of social media improve academic performance of students while other ways lower their performance.

Majority of students from Malaysian Higher Education Institutes say that they use social networks for informal learning and that it helps them to connect to their friends and classmates to get help in their studies.

However, half of the students say that interaction with teachers is not very common on social media.

Study on these students also reconfirms that use of social networking sites has no significant negative impact on the students’ academic performance.

They also conclude that the extent of deep involvement (also called cognitive absorption) determines about how much time students spend on Facebook and how many times do they visit Facebook.

Thus, this level of deep involvement with Facebook can affect students’ performance.

Junco in his research done in 2012 found that time spent on Facebook and frequency of visiting Facebook are negatively related to students’ performance.

Similarly, they also found that time spent on social media and time spent on homework are negatively related.