Ultimately, your brand and what it symbolizes for customers will be your strongest competitive advantage, Thomas said.You should be able to write down a simple declarative sentence of how you will meet customer needs and beat the competition."Develop a content strategy that can be executed internally, [and then] execute your strategy by posting branded content on your selected platforms." Though email marketing may not be as new a concept as social media marketing, it is an effective and popular choice for small business owners.
Here are a few important things to keep in mind as you create your plan.
Before you can write a marketing plan, you need to find and understand your niche – the specific demographic you're targeting, said online business and marketing strategist Amber Dee.
Because this strategy is buried in the larger business plan, you may not give marketing the attention it deserves.
However, an in-depth layout of your marketing strategy can reveal opportunities from a new audience or potential product line, pitfalls in pricing, competition reaction, and potential reach.
Research your target market by asking those within it.
Figure out the core need that your product or service will meet, said Robert J.
The best positioning statements are those that are single-minded and focus on solving a problem for the customer in a way that promotes the best value, he added.
Don't panic if your initial marketing strategy doesn't give you the results you wanted, said Dee.
Thomas, a marketing professor at the Mc Donough School of Business at Georgetown University. Your offering should be designed to solve client problems or meet customer needs better than the competition can.
Is it to help your customers get through the day more easily? No matter how original your product or service may be, there is always competition for your target customer's dollar.