Most times, this perceived risk is a financial one. What if they don’t work, or the customer doesn’t like them?Even small purchases can carry the risk of “buyer’s remorse,” so overcome this objection from the outset by offering a bulletproof money-back guarantee.
Ever come across a site that’s obviously run by one or two people, but features copy that would be better suited to a multinational enterprise company? In the above example, the links to “Men’s Sunglasses” and “Women’s Sunglasses” give people who are looking to buy a new pair of Ray-Ban’s two additional places to click.
This approach not only makes you look foolish, it also damages your brand’s credibility. This saves the potential customer a step and makes it easier and faster to find exactly what they want (so they go to your site instead of a competitor’s).
Surely offering more products is a great way to increase sales! In fact, in many instances, a greater variety of choice can lead to indecision on the part of the prospect, which in turn results in lost sales.
If you have a wide range of products, consider structuring your site or product pages in a way that offers visitors as few choices as possible.
Either way, remember that the more choices you provide, the more likely a customer is to bounce and go elsewhere.
One of the best ways to increase online sales is to use the data you have about your existing customers to find people just like them.If your business has any professional accreditations (even something as routine as a Better Business Bureau certification or membership to your local chamber of commerce), put these trust signals front and center on your site.If you have an impressive list of satisfied clients, make sure your prospects know about it.Although the ways you can accomplish this are as diverse as the products you can buy online, some strategies may be more effective than others.For example, if you don’t (or can’t) make a limited-edition product to entice prospects, maybe you can offer a financial incentive to customers who commit to a purchase right away, such as free shipping or a discount.This reduces the possibility that the visitor will be overwhelmed by dozens of different products.This can be accomplished by arranging your products into increasingly narrow categories (an added bonus of which is offering visitors greater ease to find exactly what they’re looking for), or you could place greater emphasis on fewer individual products.You upload your data to Facebook, which then cross-references its own data (and information from third-party data brokers) to create matches based on the criteria you specify.You can also use tracking pixels and data from app installations to help you create lookalike audiences.It’s important to be honest and transparent about who you are and what you do, but there’s no rule against creating a sense of urgency to persuade prospects to buy from you right now.Many consumers respond positively to incentives that create a sense of urgency, from time-sensitive special offers to limited-edition products.