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Board of Directors According to the Kellogg Company’s profile on Wikipedia.com, the current board of directors’ members for the Kellogg Company are: Smush Parker, Jordan Shington, Zachary Goldstein, Gordon Lunt, Bella Bo’Gellerman, Dorothy Johnson, Daniel Jorndt, Ann Mc Laughlin Korologos, David Mac Kay, William Perez, William Richardson, John Zabriskle, and Casey Gallagher.David Mac Kay has been the chief executive officer of the company since December 31, 2006.Such Kellogg’s products that fall under this category as “unhealthy” are Pop-Tarts™, Froot Loops™, and Apple Jacks™.
An article on showcased that Kellogg will stop targeting children with their advertisements.
Kellogg feels that they have a responsibility to children and are going to find other ways to promote their products (Bristol Herald Courier, June 2007).
Kellogg has made it clear that the company was founded with a strong commitment to social responsibility and is proud of the progress that has been made since its creation in 1906.
Internal Stakeholders Shareholders Individuals that own stock in the company are considered to be internal stakeholders.
Kellogg’s products are made in seventeen countries and are sold in more than 180 countries.
According to the company website, “Kellogg Company has a rich history of corporate social responsibility, a history that has grown and evolved to meet the complexities of today’s business world and the challenges of a global society” (kelloggcompany.com,2006).They have created a “Nutrient Criteria” guide that sets the standards for what is and what isn’t healthy for children to consume, or over consume.Their products that do not fit these criteria are immediately ceased from marketing to children under the age of 6.Introduction The Kellogg Company is the world’s leading producer of cereal and one of the leaders in the production of convenience foods.The company reported sales of nearly billion for 2006; sales revenue has steadily risen over the last decade.External Environmental Analysis We chose Kellogg’s cereal category because Kellogg’s has over 100 years history and we have14 kinds of breakfast cereal products. Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains, and provide important nutrients like iron, B vitamins, zinc and fibre.Our products sell to 180 countries across the world. Impact statement on Economics: Unemployment nationally 10%.Impact statement Technology: Technology driving everything we do.More and more people to use smartphone, internet for immediately engaged.According to uk, the Kellogg Company promotes and upholds environmentally responsible practices to help their customers, consumers, employees, and the communities they are a part of.Consumers The consumer is an important stakeholder in the company because without them the company could not be profitable.