How To Write A Hotel Business Plan

Our Competition Panda Tip: With a hotel business, it is easy to determine who your competition is as you will be in direct competition with other local hotels, and depending on where you are positioning yourself in the market, possibly hostels, motels, and bed & breakfasts.

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Our Specific Marketing Plan Panda Tip: Given all that you have described regarding your demographic and competition, you should be able to make your reader understand why your marketing plan gives you an advantage in the market you have established in the previous paragraphs.

Be creative, and don’t be afraid to explore strategic partnerships with travel agencies and other businesses that can funnel clientele to your hotel.

Our Personnel Panda Tip: A hotel staff is vital to its operation.

Here, you want to discuss how many on-site staff you will have generally during hours of operation (and overnight of course) as well as your cleaning staff and any food service staff.

Don’t be afraid to include personal details either.

Investors like to put their money with people they like and people they trust, and details like hobbies, family and the like can endear these key parties to the reader.

The goal is to create a narrative and your opening paragraph should serve as that narrative’s introduction. This gives the reader lots of context with regard to the setting in which your hotel will be located. Again, we are trying to really paint a picture in the Executive Summary that can be fleshed out with the details that are in the rest of the plan.

Because location is so important with a hotel, the next step is to get a little in depth with regard to the area in which it is being built. The actual hotel facilities are very relevant to your Executive Summary. You may have other information that is specific to your vision, and anything you deem relevant to getting that vision across can go in the Executive Summary.

OPERATIONS PLAN Panda Tip: In building your operations plan, you should expect to get into the real behind-the-scenes details.

If you have food on-site then talk about your suppliers.


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