Your market analysis illustrates how well you know your business.It shows your awareness of industry trends, customer needs and how your company plans to capitalize on them. Small Business Administration suggests these topics should make up your market analysis: Industry Description and Outlook – How big is your segment of the trucking industry?
It is beneficial to provide a broad range of data that explains why your company can excel in a crowded trucking market. Who are the major carriers and the biggest shippers?
Your Target Market – What is your company’s sweet spot?
Including the customer perspective builds the case that your services are important and in demand.
The services section can also include details about pricing, the materials you haul and the industries that you serve.
Do you have a plan for growing your trucking company? A business plan is the most effective way to explain the stability and goals of your company.
Banks, investors and other potential partners may ask to see your business plan.
Many companies try to specialize in too many markets.
Your company can stand out by narrowing its focus to target markets that generate the greatest returns.
If the reader does not find it compelling, he or she will not read the rest of your business plan.
The executive summary should highlight the following: your company mission, products and services, performance highlights, financial information and future plans.