Hot Sauce Business Plan

Timezone differences: China is 12 hours off of our local time zone, so we spent many nights staying up late sending emails back and forth with our broker, distributors and factories.Even to this day, there are many nights where we set alarms four times throughout the night to wake up and check emails.

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There were a couple times we had a Chinese-speaking friend of ours join Skype calls to play translator for us.Many times this person is simply a broker who passes your order to a factory in China, and maybe that factory ends up outsourcing the work to a third factory. It’s a really difficult situation to be in sometimes.This presents a lot of risk to your business because once your orders increase in size and you begin sending ,000 wires to your broker, there’s nothing stopping that person from shutting down their email address and phone and walking away with your ,000. The broker could be turning around and passing your order to a factory breaking labor laws like child labor, unsafe working conditions etc.Everywhere has ketchup, mustard, and usually a ‘hot sauce’ that tastes like vinegar, but no sriracha. They decided to look online to purchase a product that would allow them to carry their sriracha with them. But they knew there must be some sort of simple solution for the masses—something that would change the life of every spicy food lover forever. A highly portable bottle that would compliment the widely known Huy Fong Sriracha Sauce.In this customer spotlight, we dig in to the process behind manufacturing a unique product, getting featured on massive online blogs, as well as the pains along the way of building Sriracha2Go. The primary challenge was finding a factory that could make our product using PET plastic that is food grade and BPA free.The friends and family part was pretty straightforward.Here’s a breakdown of how we promoted across social media.Everyone has heard horror stories about poor quality in China, but on the other end of the spectrum, the i Phone, arguably the world’s more sophisticated consumer product, is manufactured in China.The challenge is finding the right manufacturer for your needs.If you have your product sourced in China, do everything you can to get to China to visit a factory.This sounded crazy to us when we first started out, but we cannot explain how valuable our trip to China was this past March.


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