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The options for a food truck menu are seemingly endless.Food trucks have a great appeal to millennials who prize simplicity and low prices alongside delicious ingredients.El Torro, a Mexican themed food truck, opened up in the sleepy town of Weld, Maine, a popular summer destination for many. Opening a food truck without any planning or investigation can lead to problems.
Again, it may seem like no big deal - I’ll drive around and park wherever it looks busy. Successful food trucks have a fairly consistent schedule of where they are going to be, and they communicate it through social media, loud and clear.
Plus, not every location will allow a food truck to set up shop; public parks and school zones often prohibit commercial businesses.
With low overhead and operating costs, they are an affordable alternative to a traditional brick-and-mortar restaurant.
However, food trucks are still a small business that requires financing.
The same goes for downtown areas with existing restaurants – they are not going to welcome the new competition right outside their doors.
Once you’ve done your homework and studied the demand, wants, and the competition, all that information needs to be organized into a business plan for potential investors.Baby Boomers and Gen Xers tend to want quantity over quality (such as all-you-can-eat-buffets and Super-Sized fast food).Millennials are more conscious of healthier food choices and love food that has a story. Food trucks were once confined to highly urban areas in big cities or as part of fairs and festival circuits.The food truck concept has been around since ancient times when street vendors in ancient Rome sold food to the public from wooden street carts.People did -- and still do -- appreciate the convenience of mobile food trucks.Places like New York, Chicago, or San Francisco have caps on the number of food truck licenses distributed each year to keep from being overrun.Today, food trucks are popping up all over the United States, including suburban and rural areas.At first glance, a food truck business seems pretty simple – all you need is a truck and a menu, right? Just like any small business, a food truck requires planning. Or maybe people like your waffles, but your prices are too high.Location is one of the biggest success factors for a traditional restaurant.A business plan is an integral part of running a food truck.With low start-up costs, food trucks make a great alternative to opening your restaurant.