Healthcare Research Papers

Healthcare Research Papers-64
From the economic viewpoint advertising in the healthcare domain can bring a regular income since it is one of the most significant concerns, which has always been existing in the world.Not only treating of the diseases, but also their prevention makes part of the healthcare system. With the help of promotion various treatment and prevention centres and producers of different kinds of medicaments can encourage more people to use their services.

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According to Amaria, there are a few strategies of marketing in the healthcare industry (103).

The research indicates that there are strategies, which implement the competitiveness between a few hospitals and the evaluation of their services in order to determine the effectiveness compared with the other one, and strategies, which implement cooperation between a few establishments (Amaria 103).

However, the role of advertising in the healthcare domain consists not only of providing the more significant number of clients to the owners of healthcare establishments, but it also helps people to become more informed about different illnesses, to grow aware of their consequences and the ways they can be avoided.

Both traditional and innovative approaches to the process of the advertising of the products and services have a place in the world of the contemporary marketing in the healthcare.

For the accomplishment of the necessary level of sales, the hospital needs to provide the clients with the products of the high quality and unique effects (Amaria 105).

The other strategy implements the variety of services and requires the use of affordable services with no fixed location, which includes emergency or polyclinic services (Amaria 105).We use cookies to make interactions with our website easy and meaningful, to better understand the use of our services, and to tailor advertising.For further information, including about cookie settings, please read our Cookie Policy .Besides the factor of competitiveness, healthcare establishments focus on their products in order to promote their services.Among other marketing approaches, Amaria determines the product strategy, which consists in the promotion of services, provided by the company through advertising, emailing, word-of-mouth or other ways of marketing available in the contemporary world(105).Gaining more money is not the only objective of marketing in the healthcare industry.It is also aimed at evaluation of the effectiveness of the provided services and their further improvement.Thus, it is important for representatives of the healthcare domain to reach for a high quality of provided services since people tend not to endanger their health.The image of the healthcare institution affects the marketing process and, at the same time, effective marketing can improve the image of the hospital.Marketing in the healthcare industry does not only aim at gaining more money through the attraction of more clients, but it also helps to evaluate the effectiveness of the provided services and to improve them.Every marketing strategy requires the examination of needs and demands of clients.


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