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If you’re just starting your business and you don’t have any detailed revenue data, you can still provide useful information about your budget.Outline higher-level budget allocation with an organizational Investors will want to see that you have a concrete plan in place to help you reach your revenue goals.If your business plan contains only text, stick with a single-column layout that reinforces the linear flow of the document.
Try to include a multi-year plan, broken down by quarter and by project or department.
While the SWOT matrix does have a place in the world of business communications, it’s not necessarily the best way to present your competitive landscape.
Another part of analyzing market potential is about identifying and understanding target customers.
This means segmenting customers by geography, interests, demographics…really anything that might affect purchasing behaviour.
You may need assistance putting together the financial information if you don’t have a financial background, but make sure you get an accountant to explain what all the figures mean.
Although there is a fairly well accepted structure for a business plan format, there are many ways of putting it down on paper.
Wherever an investor might doubt the validity of a claim, it’s a good idea to include supporting data in the form of a summative visual.
The way Uber breaks down their market with a simple donut chart makes their biggest segment (a key takeaway) really stand out, while the subtler differences between the smaller segments are still evident.
Key statistics like these can go a long way towards convincing your investors that you’re worth their time and money.
If you’re going to include them within larger paragraphs, make sure they stand out by increasing their font weight.