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Deviation From Gender Stereotypes * While many people tend to fit into their gender stereotypes to a certain degree because of socialization and the need to belong to one's culture, there are still many men and women who deviate from their stereotypes.
Through the ages men have been considered to be financial providers, career-focused, assertive and independent, whereas women have been shown as low-position workers, loving wives and mothers, responsible for raising children and doing housework.
Nowadays a family model is based rather on a partnership than on patriarchy and women have more rights and possibilities on the labor market.
Mass media play a significant role in a modern world, by broadcasting information in fast pace and giving entertainment to vast audiences.
They consist of press, television, radio, books and the Internet.
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The latter is now the most developing medium, however, TV also has a wide field of influence.
By creating a certain type of message, media can manipulate people’s attitude and opinions.
A division of gender roles is deeply rooted in the social archetypes.
In the past, the patriarchy was a dominant family model.