Also, a fun run is typically a whole-school project, so every student participates regardless of financial commitment.
The anticipation and excitement can spread through the whole school, and classrooms can develop camaraderie when they view themselves as a team.
Most folks intuitively understand the concept of a catalog-based sales fundraiser: They buy something, your group gets a cut of the proceeds. Your school staff also needs to be educated about the fun run so that they will be supportive of the event.
But now you’re asking people to give money to your organization and get nothing tangible in return. Support from your principal is absolutely essential, too.
In addition, if the concept is new in your area, you’ll need to allow time to market your event so that everyone understands the approach, the benefits, and how to get involved.
That level of marketing takes much more time than simply distributing catalogs and order forms to the kids for a typical sales fundraiser.
“A successful fun run accomplishes all the things a PTO tries to create all year.
It builds school spirit, increases participation, raises school pride, and is a fabulous, fun whole-school event,” says Stacey Brickman, who has organized several elementary and middle school fun runs in West Bloomfield, Mich.
The disadvantage is that fun runs require a lot of volunteer support.
Typically, you’ll need eight organizing volunteers and as many as 30 on the day of the run for a big-dollar event.