E Business Plan Sample

She concluded that there were, on average, 1 billion global tourists traveling annually. Continuing our example with Christine, she used her TAM (1 billion tourists) to calculate her SAM. At the time of her research in 2013, there were between 12 and 16 million Americans traveling around the world. Your SOM is a realistic guess of how much market share you can acquire.One billion represented tourists from around the world. This guess is based off trend predictions for your industry.

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While there are simple ecommerce businesses that rely on gimmicks, like Ship Your Enemies Glitter (which sold for $85,000 in 2015), the real opportunity for revenue is in solving other people’s problems or your own.

Lindsay Mc Cormick, founder of BITE Toothpaste Bits, wanted to solve a problem that directly affected her.

Correctly estimating your market size and how much market share you can corner is a key element in any ecommerce business plan.

There are three important elements in assessing market size: The total addressable market is the total revenue opportunity for your product or service.

Moment and it’s direct competitors (Olloclip, Ztylus and Easy-Macro) are private companies, so finding their exact market share and revenue is tricky.

To find your SOM, use industry websites to find estimates of revenues and market share for businesses in your industry.

It outlines how you plan on selling your product or service to buyers.

There are several models: Business-to-Business (B2B) means you sell your product to other businesses instead of individual customers.

Her search words were: Street markets, street vending, street market industry.

Her searching led her to this piece from foreignpolicy.org: Christine started traveling the world in 2008 and knew that street vendors were referred to as working within a black market economy.


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