That is there exist a few simple experiments whose results would confirm or deny the original hypothesis.
And a conclusion is drawn AFTER the experiment is performed, and reports whether or not the results of the experiment supported the original hypothesis...
For instance, you can place an exit survey at the end of a buying process to ask them why they bought your product.
You could also place an exit survey immediately they abandoning a buying process to understand why they did so.
So when you do segmentation, it may eventually occur to you that you should concentrate your marketing efforts on the women who fall in the 18-29 age bracket.
In other words, segmentation gives you actionable data, which would otherwise be useless without it. Examples include: Source segmentation: involve separating the visitors who come to your site based on their sources e.g desktop or mobile, android or i OS, email or social media.
Defining your problem is the first thing that needs to be done. Is it to double your sales or to increase the number of opt-ins?
Whatever your goals are, they need to be clearly defined, quantifiable, and measurable.
It is important to get real feedback from your visitors.
One way is to use surveys—both entry surveys and exit surveys that are used to discover your visitor’s objectives and determine whether their goals have been met respectively this is aimed at understanding what they want or what their desires are.