I'm a certified professional career coach and resume writer who is passionate about helping job seekers find careers they love, faster. either way, don’t treat this person like an anonymous resume-reading robot…personalize the intro as much as you can.whether it’s an email (which can feel more informal) or an honest-to-goodness letter (on nice paper and everything), it’s nice to dispense with blah greetings like “dear sir or madam” whenever you have a specific name from the job posting, great—use that.if you don’t have a specific name, you can do a little sleuthing to see if there’s a human resources contact listed on the company’s website.or you can even take the old-fashioned route and call the company on the dl to see who would be receiving your application package.it’s also important to use the right tone. the fact that you’re likely submitting these online, or writing an email, can lead to a false sense of shortcut familiarity.in this case, better to go a little vaguely formal: dear mr./ms. it feels a little clunky, but that’s better than missing the greeting entirely.making social assumptions about the reader.“mr.” is pretty straightforward, and will likely be so forever.and i think we all know what happens to application packages that don’t engage the reader.(spoiler alert: they don’t get read.)believe it or not, cover letters have become controversial.applying for a human resources position can be kinda like having your parent as your teacher—you know you’re not going to get away with much, because they know your game.these professionals see the best and the worst of application packages, and it can be nerve-wracking to join that fray.