TIP: Sometimes when we talk, we’re sorting out our ideas. Use content to build engagement by starting conversations, involving your social media followers, and asking questions. but what exactly differentiates them from other writers? With that growth comes opportunities for entrepreneurial-minded writers.That’s all the more reason for you to write in your own style and voice — so you can stand out from the crowd.
TIP: Sometimes when we talk, we’re sorting out our ideas. Use content to build engagement by starting conversations, involving your social media followers, and asking questions. but what exactly differentiates them from other writers? With that growth comes opportunities for entrepreneurial-minded writers.Tags: New World Order Research PaperOpinion Essay About Gun ControlSimple Problem Solving QuestionsSparknotes Essay WritingUrban Design DissertationsChemistry Research ProposalMini Essay Global WarmingEducation Problems In Pakistan EssayQuotes Included Word Count Dissertation
Read this excerpt from 5 Characteristics of Weak Leaders (and How Not to Be One), and you’ll see what I mean: The content marketing rule about using simple words and a chatty style doesn’t always apply. Sure he uses a textbook style, crafting phrases like “the narrative demonstrates an ability to tap into a broad array of perspectives.” But it doesn’t sound like he recently discovered those words in his thesaurus. He keeps his articles relatively short and uses simple sentence structures, netting a 7 grade reading level in spite of his wide vocabulary.
So he’s 100% himself — and still accessible to the average reader. Among other gigs, he’s written for Crazy Egg and other blogs, a nationally recognized lawyer, and an international humanitarian aid organization. But if you can develop your writing skill, it’s easier to express yourself clearly. Take time to edit your content until it expresses your ideas clearly and concisely.
Look at this example from the same article: Demian does a terrific job of writing professionally and conversationally at the same time. He could just as well be relaxing in a lawn chair, telling you his stories. He never lets his writing draw attention to itself. Then dare to take it a little further, to be a little bolder and a little less conventional.
He uses strong, active verbs and his sentences are immaculate, every word right and in the right place. Oli is the Co-Founder and Director of Marketing at Unbounce.
He believes that the amount of money you make is directly proportional to how many people you serve.
It’s a humble, we’re-in-this-together attitude that shows through even in his content.
Transparency, especially when combined with top-rate content, is always a winner.
TIP: Ideas — the information you share and the topics you cover — are the most important element of successful content writing.
So it isn’t great writing that makes Bob successful. Or what your English teacher, mom, or competitors will think.
It’s his ability to get people involved — which, after all, is one of the primary goals of content marketing. It doesn’t matter whether you position yourself as a guru or the guy next door.