China Book Business Report

China Book Business Report-1
In China, publishing a novel online in installments via Qidian bears some similarities to self-publishing (though in fact it’s closer to posting fiction on Wattpad than publishing via Kindle Direct Publishing) but it’s not strictly publishing.

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The price of individual books may be very low, but in a market where there are over one one billion mobile phones in use, over 500 million mobile internet users, a bigger e-commerce market than the U. there are lots of opportunities for authors to become very wealthy indeed on the back of their books.

The scale of opportunity in China is perhaps best illustrated by its equivalent of the annual Forbes Rich List, the China Writers Rich List.

This week The London Book Fair is taking a tour of the publishing industry around the world with its Virtual Conference Around The World in 8 Hours.

The conference begins in China with a Virtual keynote to delegates, setting out the market and opportunities for book publishers in the world’s fastest growing consumer economy – China.

Consequently it’s rare for people in China to buy books as gifts, and books remain something that consumers buy for themselves.

As with so many other businesses in China, the main opportunity for Chinese publishers and booksellers lies in achieving scale.He sold more more than 7 million print copies of his books in 2013, but the money he can also earn from online subscriptions and licensing fees for turning books into films, TV programmes and games pushed his earnings to 50 miliion Yuan (.98 million).One key difference between the Chinese reading market and the book market in the west is that millions readers in China are hooked on serialized fiction.The combination of cheap prices, on online serial format that can be easily read on a mobile phone and escapist content (many online novels have fantasy or wish fulfilment themes) has made freemium fiction enormously popular with 14-21 year olds in China.Many popular online novels have made the transition into traditional publishing – hence why online writers have graduated to the official China Writers Rich List.According to Open Book’s 2013 China Book Retail Market Report, released by research agency Open Book, the total volume of book retail sales that year reached 50 billion Yuan (about .2 billion).This was an increase of 10% on the previous year, with most of this growth driven by online bookstores, which grew 20-30% over the course of 2013.China is an example of what is often called a ‘mobile-first’ economy, meaning that many consumers primarily use their phones to access the internet.One estimate by Boston Consulting Group suggest that as much as 90% of internet browsing in China is conducted on smartphones.In Mandarin the character for ‘book’ is a homonym (sounds the same as) of the character for ‘cheap’. In China books are cheap, and this is especially so in the case of ebooks.The typical selling price of an ebook in China tops out at around 8 Yuan(around

As with so many other businesses in China, the main opportunity for Chinese publishers and booksellers lies in achieving scale.

He sold more more than 7 million print copies of his books in 2013, but the money he can also earn from online subscriptions and licensing fees for turning books into films, TV programmes and games pushed his earnings to 50 miliion Yuan ($7.98 million).

One key difference between the Chinese reading market and the book market in the west is that millions readers in China are hooked on serialized fiction.

The combination of cheap prices, on online serial format that can be easily read on a mobile phone and escapist content (many online novels have fantasy or wish fulfilment themes) has made freemium fiction enormously popular with 14-21 year olds in China.

Many popular online novels have made the transition into traditional publishing – hence why online writers have graduated to the official China Writers Rich List.

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As with so many other businesses in China, the main opportunity for Chinese publishers and booksellers lies in achieving scale.He sold more more than 7 million print copies of his books in 2013, but the money he can also earn from online subscriptions and licensing fees for turning books into films, TV programmes and games pushed his earnings to 50 miliion Yuan ($7.98 million).One key difference between the Chinese reading market and the book market in the west is that millions readers in China are hooked on serialized fiction.The combination of cheap prices, on online serial format that can be easily read on a mobile phone and escapist content (many online novels have fantasy or wish fulfilment themes) has made freemium fiction enormously popular with 14-21 year olds in China.Many popular online novels have made the transition into traditional publishing – hence why online writers have graduated to the official China Writers Rich List.According to Open Book’s 2013 China Book Retail Market Report, released by research agency Open Book, the total volume of book retail sales that year reached 50 billion Yuan (about $8.2 billion).This was an increase of 10% on the previous year, with most of this growth driven by online bookstores, which grew 20-30% over the course of 2013.China is an example of what is often called a ‘mobile-first’ economy, meaning that many consumers primarily use their phones to access the internet.One estimate by Boston Consulting Group suggest that as much as 90% of internet browsing in China is conducted on smartphones.In Mandarin the character for ‘book’ is a homonym (sounds the same as) of the character for ‘cheap’. In China books are cheap, and this is especially so in the case of ebooks.The typical selling price of an ebook in China tops out at around 8 Yuan(around $1.30), putting books in the same price range as basic grocery items as rice or potatoes.

.30), putting books in the same price range as basic grocery items as rice or potatoes.

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