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Then there are the ongoing costs involved, ever changing regulations and expectations and often overwhelming paperwork to get completed before even thinking of business and marketing plans.But it can be done and it doesn’t have to take up a whole lot of your valuable time…how do I know this?This is a strategy that will help you stand out more effectively and also look more professional!
You can also find the same example in the Business Plan Writer, our free online tool that guides you through the process of starting your business.
Just select “Education/child care/child enrichment” as your industry when you register. Futurpreneur Canada’s Start-Up Program takes your passion and turns it into a reality.
Define and write down your service philosophy, goals and values.
To attract the staff and families that best suit your service and are therefore likely to hang around and become your most positive supporter to others – you need to first define what is important to you, Now you have answered those questions write down HOW you are making sure your values and unique selling points are displayed or demonstrated every single day.
Get up to $60,000 in financial support, and the support of one of our 3,000 mentors.
Putting in place a child care marketing strategy is often thought of as a time consuming and expensive process that educators, leaders and directors often only want to focus on 1 or 2 times a year …then complain when nothing seems to work and the vacancies remain!So never, ever feel guilty about thinking in terms of your service being a business.It can be a great business meeting all of the values you list as important and you are indeed an early childhood professional – but it is still a business.Yes you love working with children…BUT, you are also running a business whether that is as a sole operator running a family day care from home or a community or commercial long day care centre.You need to compete in today’s growing early years market. You have to clearly show WHY you should be a parent or carer’s first choice to visit.Our example focuses on a company that offers a daycare enrichment program, but it will work as a framework no matter what childcare services you are offering.Click the ‘Download Tool’ button to gain access to the word document.But that’s just the start – getting them in the door isn’t enough, you need to ensure you make an impression that not only welcomes but fills a cautious parent with confidence that their child will belong and thrive in this space even though they can’t be there with them.You need a marketing strategy that helps you to do this…and keep the ball rolling day after day.To keep your family day care service or early learning centre viable, enrolments consistent, and at the very top of the ‘services to visit’ list when families and carers begin the important journey of looking for childcare you need to put in place an ongoing marketing strategy that has you regularly standing out from the crowd with a healthy waiting list!It is becoming increasingly challenging and often frustrating for early childhood educators and services to remain full when more and more centres and home based daycare services flood our communities – especially in smaller regional and rural areas.