You could try different types of case studies, such as an interview format where you have your clients answer the same questions mentioned earlier about what they do, their needs, their goals, and how you met them.
Quoting your customer in their own words will make the case study even more relatable to your ideal customer than you telling the story.
You will put a lot of time and effort into your case studies, to create a tool that you can use again and again with your business.
Sometimes, being so deeply involved in this process doesn’t enable you to be objective about the quality of your work.
The same goes with case studies – people who read about results attained in their industry will feel like the same products / services will work for them as well. A great case study will allow someone to really get to know the customer in the case study including: A final thing you could do is simply follow up with the customer in the case study and update your case study a few months down the road to show how your products / services are continuing to have long term benefits for the customer.
This would give readers the opportunity to see that your goal is not only to help with immediate needs, but also to ensure long term results.
No one really likes to read one huge chunk of text, no matter how interesting and informative it might be.
Be sure to use good content formatting elements like you would with articles, blog posts, and copywriting on your website including: In addition to providing great SEO value for your case studies page, these formatting elements will help your readers (especially those that like to skim) find the most important parts of your case study and get a great impression about what your business could do for them.
Case studies are a great way to tell the world how valuable your products or services are.
They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals.