Cand.Merc Thesis

In order to make the Graduation Ceremony even more festive a mortarboard will be handed out to all graduates who have registered for the event.The Graduation Ceremony concludes with the traditional move of the tassel from the right side to the left followed by tossing of the hats.

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Research areas Blockchain, Strategic alliances, social networks, market orientation, free riding, pricing strategies, and inter-organizational relationships.

Teaching areas Research methodology Pricing strategy Market oriented management Marketing channels Applied quantitative analysis Purpose Employees often expect an emphasis on financial aspects to be predominant when their employers choose a fund management company for the investment of employees’ pension fund deposits.

Ragnhild Silkoset is professor in marketing at BI Norwegian Business School.

Prior to this she was Dean for the Executive education and chair of the department of marketing.

Ulrik Andersen Company: KPMG Phone: 7 9 E-mail: [email protected]: Ulrik is a Partner in KPMG - with the Audit Department Member of KPMG’s Global Automotive Steering Group and Head of Automotive of KPMG in Russia/CIS Ulrik holds a Master of Science in Business Economics and Auditing (Cand. Ulrik has been working with KPMG in Russia since 2003. Phone: 7 9 E-mail: [email protected]: Aage is Managing Director & Senior Partner, Vitus Bering Management Ltd.

Prior to KPMG Russia, Ulrik worked 8 years with KPMG in Denmark. Moved to Moscow in 1992, and since then been responsible for business development and worked as Project Director for several management consulting, technology consulting and/or top-management development and recruitment projects in the USSR, Russia, Ukraine and Baltic States with both local enterprises and Western enterprises operating and investing directly into these countries.

I joined the SAP Graduate Programme called SAP Sales Academy, a 9 month programme that took place in California, Barcelona and Copenhagen.

I’m a generalist so I specialize in understanding the key challenges and needs of a specific industry and how to address these through digitalization.

René Enemark Company: IKEA Phone: 7 91 E-mail: [email protected]: René is working as Business Development Manager for IKEA, Russia and is located in Moscow.

He is specialized in local sourcing and has more than 15 years experience in export sales and business development. Rene holds a bachelor degree in International Sales and Marketing. Ulrik is also an American Certified Public Accountant (CPA).