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Only pick fonts that are easy to read and contain both capital and lowercase letters.
You can offset your headings from your body copy by simply upping the font size and by bolding your subheadings.
Sometimes it’s better to show instead of just tell.
Assume that your readers are going to skim your plan rather than read it word-for-word and treat it as an opportunity to grab their attention with color graphics, tables, and charts (especially with financial forecasts), as well as product images, if applicable.
This will also help your reader better visualize what your business is all about. Our business planning wizard comes pre-loaded with modular sections that you can complete in any order and makes it ridiculously easy to generate any financial report you could possibly ever need.
Your best bet here is to use simple, straightforward language that’s easily understood by anyone — from the most savvy of investor to your Great Aunt Bertha who still uses a landline.
You might be a prodigy in quantum mechanics, but if you show up to your interview rocking cargo shorts and lime green Crocs, you can probably guess what the hiring manager is going to notice first.
If you find yourself writing beyond that, then it’s probably a case of either over explaining, repeating information, or including irrelevant details (you don’t need to devote 10 pages to how you’re going to set up your website, for example).
Bottom line: always be on the lookout for opportunities to “trim the fat.” If you fill your business plan with buzzwords, industry-specific jargon or acronyms, and long complicated sentences, it might make sense to a handful of people familiar with your niche and those with superhuman attention spans (not many), but it alienates the vast majority of readers who aren’t experts in your particular industry.
You fire up your computer, open a Google doc, and stare at the blank page for several minutes before it suddenly dawns on you that, And you certainly wouldn’t be the first!
For most founders, writing a business plan feels like the startup equivalent of homework.