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What are the competitive advantages or disadvantages of your business?Examples of your competitive advantages include the unique features or differences in the quality of products.It is equally owned and managed by its two partners. Austin Patterson has extensive experience in sales, marketing, and management, and was vice president of marketing with both Jansonne & Jansonne and Burper Foods. David Fields brings experience in the area of finance and administration, including a stint as chief financial officer with both Flaxfield Roasters and the national coffee store chain, Buzz Cups.
The first three parts for writing a start-up business plan template are the executive summary, a general company description, and the products and services of the business.
Executive Summary This section comes first in the finished business plan, but it’s the last section written.
Objectives might be annual sales targets and some specific measures of customer satisfaction.
Business Philosophy: What is most important to you in your business? (This is just a brief overview of your customer profile; you will expand further on it in the Marketing Plan section). What changes do you anticipate in your industry; both short term and long term changes?
In addition, tourist traffic is expected to comprise approximately 35% of the revenues.
High visibility and competitive products and service are critical to capture this segment of the market.
It describes what business you are in, what your business will do, what are your goals for your business.
This section includes the following: Mission Statement: All companies should have a brief mission statement explaining their reason for being and their guiding principles.
Explain how you arrived at your pricing, fees, or leasing structures for your products or services.
Introduction Jolly's Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington.