Business Plan Business Model

Business Plan Business Model-22
Companies can use all the three horizons to concurrently manage existing and future opportunities for growth.This framework is designed to help companies analyze the competitive landscape for their service or product. Unlike a business model, it is explicitly focused on the profitability of a business as seen through the lens of threats from competitors (new and existing) and the bargaining power of customers and suppliers.The exercise of writing a business model also forces deep thought and tough decisions.

Companies can use all the three horizons to concurrently manage existing and future opportunities for growth.This framework is designed to help companies analyze the competitive landscape for their service or product. Unlike a business model, it is explicitly focused on the profitability of a business as seen through the lens of threats from competitors (new and existing) and the bargaining power of customers and suppliers.The exercise of writing a business model also forces deep thought and tough decisions.

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A business model captures the fundamental assumptions and any key learnings about a new venture.

For example, it might enumerate the company’s core value proposition, targeting customers, key resources, and assumed revenue streams.

The process of planning and articulating a business model gives company leaders a clearer picture of how they will realize their vision.

At the same time, sharing it with others in the organization encourages alignment, consensus building, and buy-in.

This matrix goes by several names, including the product portfolio matrix, Boston Box, and BCG matrix. Henderson, the founder of the Boston Consulting Group.

The growth-share matrix features four quadrants plotted against market growth and relative market share.

Horizon two represents emerging opportunities that have potential for high profit but might also require substantial investment.

Horizon three represents ideas for future growth, such as research projects.

A business model is important because it captures where the business is headed and how it will get there.

It is the DNA of the company’s strategy and it sets the direction for success.

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