Business Communication Plan

Business Communication Plan-37
It’s your responsibility to minimize the chance of that happening.Spokesperson training teaches you to be prepared, to be ready to respond in a way that optimizes the response of all stakeholders.5.

It’s your responsibility to minimize the chance of that happening.

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Identify Your Crisis Communications Team A small team of senior executives should be identified to serve as your organization’s Crisis Communications Team.

Ideally, the organization’s CEO will lead the team, with the firm’s top public relations executive and legal counsel as his or her chief advisers.

Many of us have several phone numbers, more than one email address, and can receive SMS (text) messages or faxes.

Instant Messenger programs, either public or proprietary, are also very popular for business and personal use.

Establish Notification and Monitoring Systems Remember when the only way to reach someone quickly was by a single phone or fax number, assuming they were there to receive either?

Today, we need to have – immediately at hand – the means to reach our internal and external stakeholders using multiple modalities.Experience demonstrates that organizational leadership often does not understand that in the absence of adequate internal and external communications: The basic steps of effective crisis communications are not difficult, but they require advance work in order to minimize damage.So if you’re serious about crisis preparedness and response, read and implement these 10 steps of crisis communications, the first seven of which can and should be undertaken before any crisis occurs. Anticipate Crises If you’re being proactive and preparing for crises, gather your Crisis Communications Team for intensive brainstorming sessions on all the potential crises that could occur at your organization.This includes on-camera, at a public meeting, at employee meetings, etc.You really don’t want to be making decisions about so many different types of spokespersons while “under fire.”4.Some spokespersons may naturally excel at all forms of crisis communications – traditional media, social media, B2B, internal, etc. Only certain types of highly sensitive crises (e.g., ones involving significant loss of life) virtually mandate the chief executive be the lead spokesperson .The fact is that some chief executives are brilliant organizational leaders but not very effective in-person communicators.The decision about who should speak is made after a crisis breaks – but the pool of potential spokespersons should be identified and trained in advance.Not only are spokespersons needed for media communications, but for all types and forms of communications, internal and external.There are at least two immediate benefits to this exercise: In some cases, of course, you know a crisis will occur because you’re planning to create it — e.g., to lay off employees, or to make a major acquisition.There is a more formal method of gathering this information I call a “vulnerability audit,” about which information is available here.

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