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You need to draw up an aggressive plan to support research findings listing defined strategic objectives.
You can also see the best route to get there (the steps your company must take to guarantee its success).
Strategic planning helps your company improve its performance.
Strategic Planning To understand the differences better, here are some notable points with respect to strategic and tactical planning.
In strategic planning, you need to determine specifically what outcome you want to achieve and establish a realistic baseline or starting point giving due consideration to internal and external realities by conducting relevant research (competitive, market, attitudinal).
In business usage, the term strategy is the thinking process required to plan a change or to organize something.
It defines the goals desired and how to achieve them.
Strategies can be a combination of a number of tactics with the involvement of several different people, all working toward reaching a common goal.
Strategic planning involves only the top brass of an enterprise whereas the tactical planning part envisages the involvement of the organization as a whole.
The reason for this confusion stems from the fact that both words are closely connected.
In business parlance, the words strategy and tactics refer to various business practices.