You're making your pitches even tougher if you're using a generic, flavorless business plan.
But I know from experience that the last thing you have when you're starting your own business is an abundance of time to dream up creative ideas for your business plan.
It will also let them know how the company is doing and try to convince them to stay on board.
An internally-oriented business plan is also a great way to understand where you stand realistically, which is often a problem for digital marketing agencies.
Of course, since we are living in the year 2019, there will be some specific things to look out for, too.