A Message To Garcia Essay

A Message To Garcia Essay-9
Put this matter to a test: You are sitting now in your office—six clerks are within call. The employer is constantly sending away “help” that have shown their incapacity to further the interests of the business.

Put this matter to a test: You are sitting now in your office—six clerks are within call. The employer is constantly sending away “help” that have shown their incapacity to further the interests of the business.

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Hubbard was talented and prolific--an author, publisher, artist, and philosopher.

He founded the Roycroft Artisan Community in New York and was a leading figure in the Arts and Crafts movement.

Then, George Henry Daniels (1842-1908) of the New York Central Railroad sent a telegram asking for one hundred thousand of the “Rowan article in pamphlet form—Empire State Express advertisement on the back.” Unable to meet such demand, Hubbard gave Daniels permission to reprint the article.

Daniels, a marketing genius in his own right, turned the essay into a booklet and printed half a million.

He wrote a number of books, including a 14-volume series, Little Journeys to the Homes of the Great. How many years of labor, how many millions of lines of text must he have sweated over in his life, either as author, editor, or publisher?

And yet, the "trifle" inspired by his son, the 1,500 words he knocked out in an hour as untitled filler for his magazine, was reprinted millions of times in dozens of languages, became part of the American lexicon, and was made into two movies.So, here's the "message" we might hear today in Hubbard's trifle: Seek inspiration from your children.Pay close attention to the things that leap from your heart.Garcia was somewhere in the mountain vastness of Cuba—no one knew where. The President must secure his cooperation, and quickly. Someone said to the President, “There’s a fellow by the name of Rowan who will find Garcia for you, if anybody can.” Rowan was sent for and given a letter to be delivered to Garcia.How “the fellow by the name of Rowan” took the letter, sealed it up in an oilskin pouch, strapped it over his heart, in four days landed by night off the coast of Cuba from an open boat, disappeared into the jungle, and in three weeks came out on the other side of the island, having traversed a hostile country on foot and delivered his letter to Garcia—are things I have no special desire now to tell in detail. After you have answered his questions and explained how to find the information and why you want it, the clerk will no doubt go off and get one of the other clerks to help him try to find “Garcia”—and then come back and tell you there’s no such man.Maybe the reason nobody could take a message to Garcia in 1899 was because they were too busy taking messages to Andrew Carnegie and Henry Clay Frick instead. The Colonel's own version of events in the jungles of Cuba is here.And amidst this rollicking, money-grabbing, bloodletting, jazzed-up, capitalistic, free-for-all, Hubbard wrote one of the country’s great works of pop-business inspiration telling Americans to stop shirking their duty, stop being so lazy, and just do it. I would have bet my bottom dollar that a viral pop essay in 1899 would have told American workers exactly the opposite: Stop being so darn pushy. Do your work and stop worrying about what your boss is doing. George Daniels became director of the New York Central's new advertising department before passing away in 1908. Moore served in the Idaho legislature and published a booklet of his speeches.This is a powerful testimony to the worldwide recognition of the importance of diligence.When war broke out between Spain and the United States, it was necessary to communicate quickly with the leader of the insurgence.The point that I wish to make is this: Mc Kinley gave Rowan a letter to be delivered to Garcia; Rowan took the letter and did not ask, “Where is he at? This incapacity for independent action, this moral stupidity, this infirmity of the will, this unwillingness to cheerfully catch hold and lift—these are the things that drive employers to despair.” There is a man whose form should be cast in bronze and the statue placed in every college of the land. We have recently been hearing much maudlin sympathy expressed for the “downtrodden denizens of the sweat-shop” and the “homeless wanderers in searching for honest employment” and with it all often go many hard words for the men in power.


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